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In this essay I want to try to describe that experience, without any news hooks, experts, theory, or data - just a personal encounter. More than any other social network since MySpace it feels like a new experience, the emergence of a different kind of technology and a different mode of consuming media. You sink into its depths like a 19th-century diver in a diving bell. What I found is that you don’t just try TikTok you immerse yourself in it. Then, out of some combination of boredom and curiosity, like everything else these days, I downloaded the app.
HOW TO CROP A VIDEO TO FIT TIKTOK PROFESSIONAL
How would another social network fit into my life? Don’t Twitter and Instagram cover my professional and personal needs at this point? (Snapchat I skipped over entirely.) What could TikTok, which serves an infinite stream of sub-60-second video clips, add, especially if I don’t care about meme-dances, which seemed to be its main purpose? Like everyone on the internet, I heard a lot about TikTok - teens! short videos! “ hype houses”! - but for a long time I didn’t think I needed to try it out. I don’t use virtual-reality goggles or participate in Twitch streams. On TikTokįor someone who writes about technology, I’m not really an early adopter. This newsletter is a running series of essays on algorithmic culture and work updates from me, Kyle Chayka. It’s a total experiment, so please let me know what you think. You can click the headline to read it in your browser. Hi! This is a 3,400-word essay about a technology that was totally new to me as of a few weeks ago.